Home Genworld Ecospark About Me

Adam Murdoch

UI/UX Designer & Game Developer creating quality, research-led digital experiences for thousands

Selected work

Case studies

Commercial release

Genworld

The ultimate text-based life simulator, designed for greater detail, ethical monetisation, and an accessible player experience.

  • Team: Individual
  • Timeline: 3 months
  • Results: 20min average session time across 20,000+ players
View case study
Two Genworld mobile app screens displayed on phones

Conceptual project

Ecospark

A personal sustainability companion that makes setting goals and tracking environmental impact more approachable.

  • Team: Individual
  • Timeline: 3 months
View case study
Two Ecospark mobile app screens displayed on phones

Additional work

Other Projects

A collection of smaller projects, experiments, and concepts.

Genclicker project mockup

University Project

Genclicker

A WebGL Unity game with a functional backend server that I designed and developed.

Genworld 2.0 project mockup

Commercial Project

Genworld 2.0

A newly developed and designed version of Genworld that is set to replace the original commercial release.

Koenigsegg website redesign mockup

Conceptual Redesign

Koenigsegg Website Redesign

A quick redesign of the Koenigsegg website with improved use of minimalism and visual hierarchy.

Koenigsegg website redesign mockup

University Project

Luxury Car Market

A web application that allows wealthy car enthusiasts to purchase and sell luxury vehicles in Australia.