Ecospark

Your personal sustainability companion

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Project Summary

EcoSpark is a 12-week solo product-design concept exploring how sustainability-minded adults can turn the intent of sustainable living into reality using achievable weekly actions to better understand the environmental impact they can make. Research with 10 survey respondents revealed concerns about personal impact and corporate environmental claims, which shaped the goal-setting, progress and initiative-discovery features. The result is a polished high-fidelity prototype that has been designed using the research findings and ideation from the design process.

Project Information

Tools Used:

Figma, Notion, and Google Forms

Team Size:

Individual

Design Timeframe:

3 Months

Project Type:

Conceptual Project

Competitor Analysis

To initiate the research I decided to first identify and analyse competitors to better direct the creation of research later in the design process.

SWOT Analysis Takeaway

While there are mobile apps which promote sustainable living, many sustainability apps lack both accessibility options and engaging features such as gamification. This shortfall should be a specific focus of Ecospark to enhance the competitive advantage of the app.

Quick Findings

As the next step in understanding the target audience, I conducted a survey with a total of 10 participants.

User Goals

Based on the SWOT analysis and quick findings that were curated by the surveys I identified 3 separate goals that users of the app have when engaging with it.

1.

Increase sustainability of personal lifestyle.

2.

Make a larger positive impact in environmental health.

3.

Track personal environmental impact.

User Persona

Using all research findings and identified goals, I created a user persona to help turn the prior data into a depiction of the target audience that can be empathised with, enhancing the capacity for effective emotional design. This ensures that design decisions are done with the utmost consideration of the user.

User Journey Map

Using the created user persona, I create a journey map to identify pain points that are being experienced by the target audience. Within the journey map, I identified touch points, pain points, expectations, and opportunities that a target user may go through before discovering Ecospark. Going forward in the design process, the app must eliminate or reduce the identified pain points as much as possible to enhance the value provided to users in their journey of completing the identified user goals.

Information Architecture

Once features that supported each user goal were ideated, I designed the user flows and sitemap to map out the distribution of information that future wireframes will utilise to dictate the screens that need designing.

Low-Fidelity Wireframe

Upon completing all ideation and research, I created low-fidelity wireframes to experiment with a possible layout with consideration of the planned information architecture.

High-Fidelity Wireframes

Based on the low-fidelity wireframes I designed a set of high-fidelity wireframes which experimented with the colour palette that was chosen by the fictional client within the brief.